Operating a successful startup is a never-ending challenge. While many startups thrive in this environment, weathering the industry's unusual and unexpected curve balls can be difficult.
Learning to roll with uncertainty is an excellent strategy for keeping your business afloat, but proper sustained growth in any market requires more than willpower and flexibility. Sometimes the following steps are self-evident, and sometimes they aren't. Growth trajectories may differ from industry to industry, but there are a few approaches from Chris Salis that all startups can incorporate to stay on track for long-term success. Advice From Chris Salis for Startups Make the Most of Free and Low-cost Advertising Opportunities A common mistake that startups make is believing that they can postpone marketing. Conversely, advertising is essential to any successful growth strategy, particularly in the early stages. While marketing may appear to waste time and resources, it can mean the difference between sustained growth and tragic disaster. Social media sharing, content marketing, influencer partnerships, and mobile app development are all low-cost marketing options. Remember, immediately, you don't have to spend hundreds of thousands of dollars on celebrity endorsements. Begin by enlisting notable influencers and work your way up. Before you spend money on advertising, spend time getting to know your target audience. Once you know who and what you're going after, you can prioritize marketing tasks to ensure that your customers get the best value. Don't be afraid to use unconventional marketing strategies, especially at first! They can attract a lot of attention. Keep Investing in Top Talent Everyone understands that acquiring top talent is critical for long-term success, but this is another step that many founders are hesitant to take. Because resources are limited, it is common to believe that hiring fewer employees and performing more tasks yourself is better. The delegation, on the other hand, is critical for growth. You won't have enough resources or time to focus on scaling your brand if you do not hire a team you can trust with delegated tasks. Founders should also look for the best possible candidates to fill hard skills gaps immediately. If you understand how and where to recruit based on "product-market fit," investors are far more likely to take a risk on your company. Keep Pace with Tech Trends Technology is necessary for growth and success. Nonetheless, many startups underestimate the importance of constantly changing technological trends. AI, machine learning, digitalization, and mobile app development are no longer just icing on the cake for customers, particularly in the aftermath of the global financial crisis. Consumers expect personalized experiences and convenient mobile apps as part of their everyday interactions with your brand. Startups must keep investing in new and beneficial technologies to thrive and grow. The Takeaway The strategies suggested by Chris Salis are excellent starting points for getting yourself in the right frame of mind for sustaining meaningful growth. The most critical thing for business owners is to lay the proper foundation of their business architecture from the beginning and work to ensure that everything builds up.
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Chris Salis
Chris Salis is a renowned name in the field of the tech industry. He has spent over a decade in providing technology solutions to businesses worldwide, and still prospering ahead to set up benchmarks through his effective leadership and management skills. Archives
August 2023
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